Skip to main content
A sequence is a series of timed emails sent to a contact over a period of days. Gatrevo creates and manages sequences automatically as part of your campaign setup.

​
How sequences are created

When you start a campaign, Gatrevo creates a sequence that matches your campaign goals — number of steps, wait days between emails, and email types (cold email, follow-up, break-up email). You can customise these in your rep preferences or during campaign setup.

​
Sequence steps

Each step in a sequence has:
  • Subject line — unique per step (or A/B tested)
  • Body — generated by Gatrevo, editable by you
  • Wait days — how many days after the previous step to send
  • Step type — email, LinkedIn message (if configured)

​
Automatic pausing

Sequences pause automatically when:
  • A prospect replies — Gatrevo detects the reply and stops further emails
  • A meeting is booked — via Calendly or HubSpot deal stage change
  • A bounce is detected — the contact’s email address is invalid
You’ll get a Slack notification when any of these happen.

​
Viewing sequence performance

Go to Sequences in the dashboard to see:
  • Enrolled / opened / replied counts per sequence
  • Per-step performance
  • Individual contact status within a sequence

​
Native sender vs Apollo

If you’re using Gatrevo’s native sender (Gmail or Outlook), sequences are managed entirely by Gatrevo — scheduling, sending, tracking, and reply detection all happen inside Gatrevo. If you’re using Apollo, Gatrevo creates the sequence and enrolls contacts in Apollo. Sequence management (pausing, editing steps) then happens in Apollo.