A/B testing - Gatrevo

Gatrevo supports A/B subject line testing on sequences. Half your enrolled contacts receive variant A, the other half receive variant B — helping you learn what resonates with your target audience.

Setting up an A/B test

When creating or editing a sequence step, enter a second subject line in the Subject line B field. Gatrevo alternates between the two for each new enrollment.

Viewing results

Go to Sequences → click a sequence → the stats panel shows enrolled, opened, and replied broken out by variant A and variant B. Use this data to pick the winning subject line for future campaigns.