Campaigns overview

A campaign is a targeted outreach run — Gatrevo finds the right prospects, drafts personalised emails, and enrolls them in your sequencer, all with your approval at every step.

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The 3-gate pipeline

No email ever sends without you approving it. Here’s what each gate does:

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Gate 1 — Target profile

Gatrevo analyses your campaign request and builds an Ideal Customer Profile (ICP):

• Company size, industry, location
• Job titles to target
• Keywords and signals to look for

You review the ICP and either approve it or give feedback to refine it. Nothing happens until you approve.

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Gate 2 — Prospect list

Using your approved ICP, Gatrevo searches for matching companies and contacts. It automatically filters out:

• Existing customers in your CRM
• Contacts in active deals
• Previously bounced or unsubscribed contacts
• Any domains on your suppression list

You see the list and approve which companies to proceed with.

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Gate 3 — Email drafts

Gatrevo drafts a personalised cold email for each approved contact. Drafts are grounded in your knowledge base — product positioning, case studies, FAQs — so every email reflects your actual value proposition. You can read each draft, edit it inline, and approve individually or in bulk (“Draft all” to approve everything at once).

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Campaign statuses

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Two campaign types

Find new prospects — Gatrevo searches for new contacts matching your ICP using Apollo or your connected prospecting tool. Goes through all 3 gates. Use existing contacts — Select contacts from your internal contact store and send them a campaign. Skips Gates 1 and 2 and goes straight to drafting.