> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gatrevo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns overview

> How Gatrevo's 3-gate campaign pipeline works.

A campaign is a targeted outreach run — Gatrevo finds the right prospects, drafts personalised emails, and enrolls them in your sequencer, all with your approval at every step.

## The 3-gate pipeline

No email ever sends without you approving it. Here's what each gate does:

### Gate 1 — Target profile

Gatrevo analyses your campaign request and builds an Ideal Customer Profile (ICP):

* Company size, industry, location
* Job titles to target
* Keywords and signals to look for

You review the ICP and either approve it or give feedback to refine it. Nothing happens until you approve.

### Gate 2 — Prospect list

Using your approved ICP, Gatrevo searches for matching companies and contacts. It automatically filters out:

* Existing customers in your CRM
* Contacts in active deals
* Previously bounced or unsubscribed contacts
* Any domains on your suppression list

You see the list and approve which companies to proceed with.

### Gate 3 — Email drafts

Gatrevo drafts a personalised cold email for each approved contact. Drafts are grounded in your knowledge base — product positioning, case studies, FAQs — so every email reflects your actual value proposition.

You can read each draft, edit it inline, and approve individually or in bulk ("Draft all" to approve everything at once).

## Campaign statuses

| Status          | Meaning                                                             |
| --------------- | ------------------------------------------------------------------- |
| `setup`         | Campaign is being configured                                        |
| `gate1_pending` | Waiting for you to approve the target profile                       |
| `gate2_pending` | Waiting for you to approve the prospect list                        |
| `drafting`      | Gatrevo is generating drafts and waiting for your approval (Gate 3) |
| `done`          | All approved contacts enrolled                                      |
| `cancelled`     | Campaign was cancelled                                              |
| `limit_reached` | Contact limit hit — upgrade to resume                               |

## Two campaign types

**Find new prospects** — Gatrevo searches for new contacts matching your ICP using Apollo or your connected prospecting tool. Goes through all 3 gates.

**Use existing contacts** — Select contacts from your internal contact store and send them a campaign. Skips Gates 1 and 2 and goes straight to drafting.

<CardGroup cols={2}>
  <Card title="New prospects campaign" icon="magnifying-glass" href="/campaigns/new-prospects">
    Find and target new contacts from scratch.
  </Card>

  <Card title="Contacts campaign" icon="address-book" href="/campaigns/from-contacts">
    Run a campaign against your existing contact list.
  </Card>
</CardGroup>